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Management : journal of contemporary management issues
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Market : review for marketing theory and practice
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CRM adoption factors in the gaming industry
Faganel, Armand
;
Constanti, Mitja
- In:
Management : journal of contemporary management issues
25
(
2020
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012253929
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Using supervised machine learning methods for RFM segmentatio : a casino direct marketing communication case
Bratina, Danijel
;
Faganel, Armand
- In:
Market : review for marketing theory and practice
35
(
2023
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10014315007
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