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The race for sponsored links : bidding patterns for search advertising

Katona, Zsolt; Sárváry, Miklós - In: Marketing science 29 (2010) 2, pp. 199-215

Persistent link: https://www.econbiz.de/10003967731

Network formation and the structure of the commercial worl wide web

Katona, Zsolt (contributor); Sárváry, Miklós (contributor) - 2006

Persistent link: https://www.econbiz.de/10003378954

Network formation and the structure of the commercial World Wide Web

Katona, Zsolt (contributor); Sárváry, Miklós (contributor) - 2006 - Rev.

Persistent link: https://www.econbiz.de/10003564712

Network formation and the structure of the commercial world wide web

Katona, Zsolt; Sárváry, Miklós - In: Marketing science 27 (2008) 5, pp. 764-778

Persistent link: https://www.econbiz.de/10003780107

Competing for Influencers in a Social Network

Katona, Zsolt - 2020

This paper studies the competition between firms for influencers in a network. Firms spend effort to convince influencers to recommend their products. The analysis identifies the offensive and defensive roles of spending on influencers. The value of an influencer only depends on the in-degree...

Persistent link: https://www.econbiz.de/10012856923

Curation algorithms and filter bubbles in social networks

Berman, Ron; Katona, Zsolt - In: Marketing science 39 (2020) 2, pp. 296-316

Persistent link: https://www.econbiz.de/10012212446

Ad blocking

Gritckevich, Aleksandr; Katona, Zsolt; Sárváry, Miklós - In: Management science : journal of the Institute for … 68 (2022) 6, pp. 4703-4724

Persistent link: https://www.econbiz.de/10013369115