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Personality, design and marketing : matching design to customer personal preferences
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Advertising creatives and brand personality: a grounded theory perspective
Blythe, Jim
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 284-294
Persistent link: https://www.econbiz.de/10003469680
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Personality as reflected in creatives' adverts
Blythe, Jim
- In:
Personality, design and marketing : matching design to …
,
(pp. 54-63)
.
2017
Persistent link: https://www.econbiz.de/10011614165
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