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Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level
Yoon, Hye Jin - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
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Understanding green advertising attitude and behavioral intention : an application of the health belief model
Yoon, Hye Jin; Kim, Yeo Jung - In: Journal of promotion management : JPM 22 (2016) 1, pp. 49-70
Persistent link: https://www.econbiz.de/10011522034
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The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine : the role of pre-existing attitude towards the flu vaccine and psychological reactance
Kim, Hanyoung; Seo, Youngji; Yoon, Hye Jin; Han, Jeong Yeob - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1187-1208
Persistent link: https://www.econbiz.de/10012650638
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Will humor increase the effectiveness of human papillomavirus (HPV) advertising? : exploring the role of humor, STD information, and knowledge
Yoon, Hye Jin; Kim, Eunjin; Choi, Sung In - In: Journal of marketing communications 29 (2023) 5, pp. 491-509
Persistent link: https://www.econbiz.de/10014321983
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The power of "Likes" : the effects of "Liked By" and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine
Seo, Youngji; Kim, Hanyoung; Ko, Youngjee; Yoon, Hye Jin; … - In: Journal of marketing communications 31 (2025) 3, pp. 284-300
Persistent link: https://www.econbiz.de/10015417235