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Factors influencing scope and acceptability of E‐detailing as a pharmaceutical marketing communication tool in emerging economies like India : Views of the company personnel

Banerjee, Saikat; Dash, Sampada Kumar - In: International Journal of Pharmaceutical and Healthcare … 5 (2011) 2, pp. 153-168

Purpose – The purpose of this study is to unearth the factors influencing the scope and acceptability of E‐detailing concepts recently started by domestic as well as multinational companies in India. Design/methodology/approach – The objective is to capture views of pharmaceutical company...

Persistent link: https://www.econbiz.de/10014795851

Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies : views of health care professionals of India

Banerjee, Saikat; Dash, Sampada Kumar - In: Journal of medical marketing : device, diagnostic and … 11 (2011) 3, pp. 204-214

Persistent link: https://www.econbiz.de/10009308833

Effectiveness of disease awareness advertising in emerging economy : views of health care professionals of India

Banerjee, Saikat; Dash, Sampada Kumar - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 231-241

Persistent link: https://www.econbiz.de/10010389834