Moliner-Tena, Miguel A.; Callarisa-Fiol, Luis J.; … - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-12
Co-creation 5.0 is a new era in which frontline employees (FLE) and service robots work as a team. This study examines the consequences of co-creation 5.0 on service outcomes in a real context and analyses the moderating effect of the FLEs and collaborative service robot (CSR) teams. We employed...
