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Strategic alignment between relationship marketing and human resource management in financial services organizations
Giannakis, Damianos; Harker, Michael - In: Journal of strategic marketing 22 (2014) 5, pp. 396-419
Persistent link: https://www.econbiz.de/10010417133
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Human resource management, services and relationship marketing : the potential for cross-fertilisation
Giannakis, Damianos; Harker, Michael; Baum, Tom - In: Journal of strategic marketing 23 (2015) 6, pp. 526-542
Persistent link: https://www.econbiz.de/10011478811