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Asymmetric negative influence of cynicism and skepticism : a study of preventative communication
Ryu, Hyerin
;
Jun, Sunkyu
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 577-602
Persistent link: https://www.econbiz.de/10012200295
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2
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
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3
The prevalence and influence of the combination of humor and violence in Super Bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 60-73)
.
2015
Persistent link: https://www.econbiz.de/10010498564
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