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Licensing radical product innovations to speed up the diffusion
Avagyan, Vardan; Esteban-Bravo, Mercedes; Vidal-Sanz, … - In: European journal of operational research : EJOR 239 (2014) 2, pp. 542-555
Persistent link: https://www.econbiz.de/10010407804
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Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs
Avagyan, Vardan; Esteban-Bravo, Mercedes; Vidal-Sanz, … - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 780-796
Persistent link: https://www.econbiz.de/10011634062
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Riding successive product diffusion waves : building a tsunami via upgrade-rebate programs
Avagyan, Vardan; Esteban-Bravo, Mercedes; Vidal-Sanz, … - 2011
Persistent link: https://www.econbiz.de/10009686904
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Licensing radical product innovations to speed up the diffusion
Avagyan, Vardan; Esteban-Bravo, Mercedes; Vidal-Sanz, … - 2011
Persistent link: https://www.econbiz.de/10009686905