Narrow search
Showing 1 - 10 of 10
Cover Image
Competitive effects in diffusion models : an empirical analysis
Parker, Philip M.; Gatignon, Hubert A. - 1990
Persistent link: https://www.econbiz.de/10000801999
Cover Image
Diffusion of innovation
Gatignon, Hubert A.; Robertson, Thomas S. - 1989
Persistent link: https://www.econbiz.de/10000771546
Cover Image
Competitive effects on technology diffusion
Roberston, Thomas S. - In: Journal of marketing 50 (1986) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10001011996
Cover Image
A propositional inventory for new diffusion research
Gatignon, Hubert A. - In: Journal of consumer research : JCR ; an … 11 (1985) 4, pp. 849-967
Persistent link: https://www.econbiz.de/10001263376
Cover Image
Modeling multinational diffusion patterns : an efficient methodology
Gatignon, Hubert A. - In: Marketing science 8 (1989) 3, pp. 231-247
Persistent link: https://www.econbiz.de/10001090685
Cover Image
The impact of risk and competition on choice of innovations
Gatignon, Hubert A. - In: Marketing letters : a journal of research in marketing 4 (1993) 3, pp. 191-204
Persistent link: https://www.econbiz.de/10001145777
Cover Image
Technology diffusion : an empirical test of competitive effects
Gatignon, Hubert A. - In: Journal of marketing 53 (1989) 1, pp. 35-49
Persistent link: https://www.econbiz.de/10001059734
Cover Image
Integration of consumer diffusion theory and diffusion models : new research directions
Gatignon, Hubert A. - In: Innovation diffusion models of new product acceptance, (pp. 37-59). 1986
Persistent link: https://www.econbiz.de/10001308544
Cover Image
Innovation evolution and category diffusion
Bowman, Douglas; Gatignon, Hubert A. - 2000
Persistent link: https://www.econbiz.de/10001634483
Cover Image
The effect of marketing breadth and competitive spread on category growth
Xiang, Yi; Soberman, David A.; Gatignon, Hubert A. - In: Production and operations management : the flagship … 31 (2022) 2, pp. 622-644
Persistent link: https://www.econbiz.de/10013163964