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Consumers expectations toward luxury brands websites : a qualitative analysis through the lens of personal and interpersonal motivations

Veg-Sala, Nathalie; Geerts, Angy - In: Qualitative market research : an international journal 27 (2024) 1, pp. 156-176

Persistent link: https://www.econbiz.de/10015324636

Consumers expectations toward luxury brands websites: a qualitative analysis through the lens of personal and interpersonal motivations

Veg-Sala, Nathalie; Geerts, Angy - In: Qualitative Market Research: An International Journal 27 (2023) 1, pp. 156-176

Purpose Nowadays all luxury brands have their own websites, using them either as a communication and/or distribution tool. However, luxury consumers might still have different perceptions regarding these websites, as it can be seen as a loss of prestige or selectivity. This study aims to have a...

Persistent link: https://www.econbiz.de/10015355061