We propose a model to simulate the process of opinion formation in a society where the traditional division into leftists and rightists is not enough any longer. The model is based on the Ashkin–Teller idea to assign two Ising spins to each site (agent). The two states (up and down) of the...

A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast to other agent- based models, the influence does not flow inward from the surrounding neighbors to the center site, but spreads outward from the center to the neighbors. The...