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~subject:"Kognition"
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Kognition
Consumer behaviour
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Konsumentenverhalten
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USA
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United States
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Brand image
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Brand
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Brand management
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Kundenzufriedenheit
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Cognition
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Cognitive discomfort
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Consumer boycott
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Cultural differences
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Customer delight
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Font size in ads
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Inter-firm cooperation
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Konsumentenboykott
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Kulturelle Identität
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Multinationales Unternehmen
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Numeric cognition
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Aggarwal, Praveen
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Cha, Taihoon
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Kim, Chang-soo
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Vaidyanathan, Rajiv
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The journal of consumer marketing
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ECONIS (ZBW)
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Is font size a big deal? : a transaction – acquisition utility perspective on comparative price promotions
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 408-416
Persistent link: https://www.econbiz.de/10011629285
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Preference-inconsistent information and cognitive discomfort : a cross-cultural investigation
Aggarwal, Praveen
;
Kim, Chang-soo
;
Cha, Taihoon
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 392-399
Persistent link: https://www.econbiz.de/10009788877
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