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~subject:"Kognition"
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To Zap or Not to Zap: A Study...
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Kognition
Consumer behaviour
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Advertising effects
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Werbewirkung
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Advertising
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New product development
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Produktentwicklung
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Creativity
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Internationales Marketing
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Kreativität
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Leistungsanreiz
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Perception
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Performance incentive
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Psychology of advertising
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USA
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marketing
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Cognition
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Geldillusion
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International marketing
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Marketingmanagement
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Money illusion
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Multinationales Unternehmen
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Chattopadhyay, Amitava
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Ansons, Tamara L.
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Dahl, Darren W.
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Galli, Maria
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Gorn, Gerald J.
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Jiang, Yuwei
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Leboe, Jason P.
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Wan, Fang
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Yang, Haiyang
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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ECONIS (ZBW)
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Unconscious creativity : when can unconscious thought outperform conscious thought?
Yang, Haiyang
;
Chattopadhyay, Amitava
;
Zhang, Kuangjie
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 573-581
Persistent link: https://www.econbiz.de/10009682403
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2
Defensive reactions to slim female images in advertising : the moderating role of mode of exposure
Wan, Fang
;
Ansons, Tamara L.
;
Chattopadhyay, Amitava
; …
- In:
Organizational behavior and human decision processes : …
120
(
2013
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10009717889
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3
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
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