Appreciation is an ingredient that is essential for enhancing customers’ post-consumption service evaluations; nevertheless, few studies have explored its role in the context of ethnic restaurants. This article aims to examine appreciation’s effects on customers’ behavioral intention by...

This study explores how environmental knowledge and risk perception influence individuals' sustainable consumption behavior through the mediation of environmental concern and behavioral intention. The study combines constructs from earlier studies to form a novel theoretical model, which is...

Commonly used discrete choice model analyses (e.g., probit, logit and multinomial logit models) draw on the estimation of importance weights that apply to different attribute levels. But directly estimating the importance weights of the attribute as a whole, rather than of distinct attribute...

Commonly used discrete choice model analyses (e.g., probit, logit and multinomial logit models) draw on the estimation of importance weights that apply to different attribute levels. But directly estimating the importance weights of the attribute as a whole, rather than of distinct attribute...

Prior research has validated the importance of consumer delight and satisfaction for explaining consumer loyalty. This study extends our existing knowledge of how delight and satisfaction affect (in a nonlinear way) consumer loyalty. It explains a negative quadratic relationship between...