The purpose of this paper was to identify the key SERVQUAL factors for consumer purchase intention in the context of life insurance products in Malaysia. The study was performed based on primary data using a self-administered questionnaire from the Klang valley region of Malaysia. Using a...

The main purpose of this paper is to increase customer perception for Islamic banking products and its awareness in Libya. There has been an urgent requirement of Islamic banking in the Libyan banking system due to economic turbulence and being unable to maintain national finances. Libyan banks...