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Konsumentenverhalten
Consumer behaviour
35
Decision
26
Entscheidung
26
Experiment
24
Theorie
20
Theory
20
Risikoaversion
17
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17
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Johnson, Eric J.
20
Shu, Suzanne B.
14
Baker, Tom
7
Dellaert, Benedict G. C.
7
Payne, John W.
6
Peck, Joann
4
Bettman, James R.
3
Goldstein, Daniel G.
3
Smith, N. Craig
3
Duncan, Shannon
2
Gneezy, Ayelet
2
Greenleaf, Eric A.
2
Kramer, Thomas
2
Larrick, Richard P.
2
Morwitz, Vicki G.
2
Mrkva, Kellen
2
Posner, Nathaniel A.
2
Reeck, Crystal
2
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2
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1
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1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
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3
ERIM report series research in management
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2
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1
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1
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
35
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1
Introduction to the special issue bridging behavioral decision theory and social psychology
Huber, Joel
;
Payne, John
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
4
,
pp. 373-375
Persistent link: https://www.econbiz.de/10009384697
Saved in:
2
What motivates social security claiming age intentions? : testing behaviorally informed interventions alongside individual differences
Greenberg, Adam Eric
;
Hershfield, Hal
;
Shu, Suzanne B.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10014427266
Saved in:
3
Procrastination of enjoyable experiences
Shu, Suzanne B.
;
Gneezy, Ayelet
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 933-944
Persistent link: https://www.econbiz.de/10008666363
Saved in:
4
The effect of mere touch on perceived ownership
Peck, Joann
;
Shu, Suzanne B.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 434-447
Persistent link: https://www.econbiz.de/10003895835
Saved in:
5
Psychological ownership and affective reaction : emotional attachment process variables and the endowment effect
Shu, Suzanne B.
;
Peck, Joann
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
4
,
pp. 439-452
Persistent link: https://www.econbiz.de/10009384870
Saved in:
6
When three charms but four alarms : identifying the optimal number of claims in persuasion settings
Shu, Suzanne B.
;
Carlson, Kurt A.
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 127-139
Persistent link: https://www.econbiz.de/10010250058
Saved in:
7
When and how aesthetics influences financial decisions
Townsend, Claudia
;
Shu, Suzanne B.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 452-458
Persistent link: https://www.econbiz.de/10008728826
Saved in:
8
Consumer preferences for annuity attributes : beyond net present value
Shu, Suzanne B.
;
Zeithammer, Robert
;
Payne, John W.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 240-262
Persistent link: https://www.econbiz.de/10011485322
Saved in:
9
Evolution of consumption : a psychological ownership framework
Morewedge, Carey K.
;
Monga, Ashwani
;
Palmatier, Robert W.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 196-218
Persistent link: https://www.econbiz.de/10012391438
Saved in:
10
Consumer decisions with artificially intelligent voice assistants
Dellaert, Benedict G. C.
;
Shu, Suzanne B.
;
Arentze, Theo
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 335-347
Persistent link: https://www.econbiz.de/10012417688
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