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Scale development and validation for DART model of value co-creation process on innovation strategy
Taghizadeh, Seyedeh Khadijeh; Jayaraman, Krishnaswamy; … - In: The journal of business & industrial marketing 31 (2016) 1, pp. 24-35
Persistent link: https://www.econbiz.de/10011539312
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Idea generation leveraged from value co-creation process enhances new service development performance
Taghizadeh, Seyedeh Khadijeh; Syed Abidur Rahman; … - In: Journal of strategic marketing 27 (2019) 6, pp. 483-504
Persistent link: https://www.econbiz.de/10012202768
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Value co-creation and innovation performance : insight knowledge from companies and customers in the Malaysian hotel industry
Taghizadeh, Seyedeh Khadijeh; Syed Abidur Rahman; Suan, … - In: International journal of management practice : IJMP 15 (2022) 3, pp. 279-300
Persistent link: https://www.econbiz.de/10013256667
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Value co-creation and new service performance : mediated by value-informed pricing
Taghizadeh, Seyedeh Khadijeh; Syed Abidur Rahman; … - In: The journal of business & industrial marketing 37 (2022) 4, pp. 705-722
Persistent link: https://www.econbiz.de/10013165211