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How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas; Schmidt, Holger J.; Baumgarth, Carsten - In: Corporate reputation review 24 (2021) 4, pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
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How the creative class co-creates a city's brand identity : a qualitative study
Rodrigues, Clarinda; Schmidt, Holger - In: Journal of creating value 7 (2021) 1, pp. 19-43
Persistent link: https://www.econbiz.de/10014580935
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Employees as corporate influencers and co-creators of brand-meaning
Hesse, Andreas; Schmidt, Holger - In: Transfer : Zeitschrift für Kommunikation und … 68 (2022) 4, pp. 33-37
Persistent link: https://www.econbiz.de/10013464344