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ECONIS (ZBW)
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What's in a word? : adopting a linguistic-style analysis of western MNCs' global press releases
Antioco, Michael
;
Coussement, Kristof
;
Fletcher-Chen, …
- In:
Journal of world business : JWB
58
(
2023
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014281747
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2
Industry-sensitive language modeling for business
Borchert, Philipp
;
Coussement, Kristof
;
De Weerdt, Jochen
; …
- In:
European journal of operational research : EJOR
315
(
2024
)
2
,
pp. 691-702
Persistent link: https://www.econbiz.de/10014565263
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3
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
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4
Leadership in innovation communities : the impact of transformational leadership language on member participation
Becker, Laura
;
Büttgen, Marion
;
Coussement, Kristof
; …
- In:
The journal of product innovation management : an …
39
(
2022
)
3
,
pp. 371-393
Persistent link: https://www.econbiz.de/10013465315
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5
Leveraging machine learning and generative AI for content engagement : an exploration of drivers for the success of YouTube videos
Mishra, Arindra Nath
;
Sengupta, Pooja
;
Biswas, Baidyanath
; …
- In:
Journal of business research : JBR
193
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015425593
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