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Learning organization
Consumer behaviour
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Konsumentenverhalten
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Firm performance
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Resource-based view
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Ressourcenorientierter Ansatz
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Unternehmenserfolg
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Brand image
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Markenimage
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SME
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Satisfaction
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Advertising
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B-to-B-Marketing
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Business-to-business marketing
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Buy-now-pay-later (BNPL)
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Capability
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Corporate reputation
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Customer satisfaction
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Designation of origin
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Destination management
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Destinationsmanagement
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Dynamic capabilities
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Dynamische Kompetenzen
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Emotion
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Firmenimage
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Herkunftsbezeichnung
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Holiday behaviour
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Impulse buying
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Kundenzufriedenheit
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Learning
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Lernende Organisation
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Marketingmanagement
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PLS-SEM
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Nayak, Jogendra Kumar
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Ranjan, Piyush
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Examining the antecedents and consequences of pricing capability : evidence from SMEs
Ranjan, Piyush
;
Nayak, Jogendra Kumar
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 36-52
Persistent link: https://www.econbiz.de/10013539011
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2
Market-based organizational learning, pricing capability and business performance : the moderating effects of coordination mechanism and environmental dynamism
Ranjan, Piyush
;
Nayak, Jogendra Kumar
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2360-2378
Persistent link: https://www.econbiz.de/10014471964
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