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To tier or not to tier : an analysis of multitier loyalty programs׳ optimality conditions
Gandomi, Amir H.; Zolfaghari, Saeed - In: Omega : the international journal of management science 74 (2018), pp. 20-36
Persistent link: https://www.econbiz.de/10011782096
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Modeling reward expiry for loyalty programs in a competitive market
Bazargan, Amirhossein; Karray, Salma; Zolfaghari, Saeed - In: International journal of production economics 193 (2017), pp. 352-364
Persistent link: https://www.econbiz.de/10011758455
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"Buy n times, get one free" loyalty cards : are they profitable for competing firms? : a game theoretic analysis
Bazargan, Amirhossein; Karray, Salma; Zolfaghari, Saeed - In: European journal of operational research : EJOR 265 (2018) 2, pp. 621-630
Persistent link: https://www.econbiz.de/10011811462
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Should competing firms offer "buy n times, get one free" loyalty programs? : a game-theoretic analysis
Bazargan, Amirhossein; Zolfaghari, Saeed; Karray, Salma - In: Journal of the Operational Research Society 71 (2020) 2, pp. 280-300
Persistent link: https://www.econbiz.de/10012215727
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Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments?
Bazargan, Amirhossein; Karray, Salma; Zolfaghari, Saeed - In: Computational management science 18 (2021) 1, pp. 99-124
Persistent link: https://www.econbiz.de/10012487049