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Retail shopper marketing: the future of promotional flyers
Ziliani, Cristina; Ieva, Marco - In: International journal of retail & distribution management 43 (2015) 6, pp. 488-502
Persistent link: https://www.econbiz.de/10011387793
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Towards digital loyalty programs : insights from customer medium preference segmentation
Ieva, Marco; Ziliani, Cristina - In: International journal of retail & distribution management 45 (2017) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10011620418
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Loyalty management : driving engagement with loyalty programs and customer experience
Ziliani, Cristina; Ieva, Marco - 2025 - Second edition
Persistent link: https://www.econbiz.de/10015325628
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Redesigning loyalty marketing for a better world : the impact of green loyalty programs on perceived value
Flacandji, Michaël; Passebois-Ducros, Juliette; Ieva, Marco - In: Journal of service theory and practice 33 (2023) 4, pp. 465-487
Persistent link: https://www.econbiz.de/10014302355