Narrow search
Showing 1 - 8 of 8
Cover Image
Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas; Brandenberg, Andreas; Lyczek, Boris; … - In: Kommunikationsmanagement im Wandel : Beiträge aus 10 …, (pp. 182-196). 2008
Persistent link: https://www.econbiz.de/10003719408
Cover Image
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F. - 2008
Persistent link: https://www.econbiz.de/10003644635
Cover Image
Kultura a rynek
Partycki, Sławomir (contributor) - 2008
Persistent link: https://www.econbiz.de/10003776838
Cover Image
Applications of structural equation modeling in marketing and consumer research : a review
Baumgartner, Hans; Homburg, Chrsitian - 2009
Persistent link: https://www.econbiz.de/10003794518
Cover Image
Consumer behavior II : the meaning of consumption
Hogg, Margaret K. (contributor) - 2006
Persistent link: https://www.econbiz.de/10008668443
Cover Image
Marketing, the consumer society and hedonism
O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - In: Critical marketing : issues in contemporary marketing, (pp. 187-210). 2008
Persistent link: https://www.econbiz.de/10003673941
Cover Image
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
Cover Image
Brand popularity, country image and market share : an empirical study
Kim, Chung Koo; Chung, Jay Young - 2008
Persistent link: https://www.econbiz.de/10003656235