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~subject:"Marketingtheorie"
~subject:"Public relations"
~type_genre:"Handbook"
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Marketingtheorie
Public relations
Marketing
171
Deutschland
75
Germany
73
Theorie
66
Theory
66
Marketingmanagement
34
Marketing management
33
Beziehungsmarketing
21
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21
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15
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13
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13
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12
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12
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11
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11
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11
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11
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10
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10
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10
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10
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10
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10
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10
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9
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8
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8
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8
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7
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7
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7
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7
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7
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7
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Handbook
Article in journal
287
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287
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125
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122
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122
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115
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87
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Graue Literatur
71
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71
Non-commercial literature
71
Konferenzschrift
70
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69
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53
Bibliografie enthalten
47
Bibliography included
47
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42
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27
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27
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21
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21
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19
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15
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15
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15
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15
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14
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12
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9
Bibliografie
7
Wörterbuch
7
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6
Sammlung
6
research-article
6
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5
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5
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German
14
English
7
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Pepels, Werner
8
Bruhn, Manfred
3
Belk, Russell W.
1
Brade, Kerstin Hiska
1
Gillis, Tamara L.
1
Hanlon, Annmarie
1
Kamenz, Uwe
1
Kucher, Eckhard
1
Lilien, Gary L.
1
Lonsert, Michael
1
Nill, Alexander F.
1
Preuß, Klaus-Jürgen
1
Schulte, Karl-Werner
1
Tuten, Tracy L.
1
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Duncker & Humblot
4
International Association of Business Communicators
1
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Immobilien-Wissen
1
Jossey-Bass business & management series
1
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ECONIS (ZBW)
19
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1
Handbuch Pharma-Management
Lonsert, Michael
(
contributor
); …
-
1995
Persistent link: https://www.econbiz.de/10000429566
Saved in:
2
Handbuch des
Marketing
: [mit vielen Praxisbeispielen]
Pepels, Werner
-
2009
-
5., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003795680
Saved in:
3
The IABC handbook of organizational communication : a guide to internal communication, public relations,
marketing
, and leadership
Gillis, Tamara L.
(
ed.
)
-
International Association of Business Communicators
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10009158312
Saved in:
4
Unternehmens- und Marketingkommunikation : Handbuch für ein integriertes Kommunikationsmanagement
Bruhn, Manfred
-
2011
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009229464
Saved in:
5
Handbook of business-to-business
marketing
Lilien, Gary L.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009492438
Saved in:
6
Handbuch des
Marketing
Pepels, Werner
-
2016
Persistent link: https://www.econbiz.de/10011475174
Saved in:
7
Handbook on ethics and
marketing
Nill, Alexander F.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011298119
Saved in:
8
Unternehmens- und Marketingkommunikation : Handbuch für ein integriertes Kommunikationsmanagement
Bruhn, Manfred
-
2005
Persistent link: https://www.econbiz.de/10002216477
Saved in:
9
Handbook of qualitative research methods in
marketing
Belk, Russell W.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003274205
Saved in:
10
Handbuch Immobilien-
Marketing
Schulte, Karl-Werner
(
ed.
);
Brade, Kerstin Hiska
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001555236
Saved in:
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