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Markteintritt
Consumer behaviour
27
Konsumentenverhalten
27
Theorie
27
Theory
27
Innovation
21
Marketing management
19
Marketingmanagement
19
USA
17
United States
17
Wettbewerb
16
Innovation diffusion
15
Innovationsdiffusion
15
Marketing
15
Competition
14
Innovationsmanagement
12
Innovation management
10
Market entry
10
Produktentwicklung
10
Distribution channel
9
Film industry
9
Filmwirtschaft
9
Management
9
New product development
9
Vertriebsweg
9
Welt
9
World
9
Marketing theory
7
Marketingtheorie
7
Marktforschung
7
Multivariate analysis
7
Nachhaltigkeit
7
Sustainability
7
Brand
6
Economic growth
6
Entscheidung
6
Estimation
6
Kino
6
Markenartikel
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Movie theatre
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English
10
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Gatignon, Hubert A.
8
Anderson, Erin
3
Soberman, David A.
3
Bowman, Douglas
1
Chatterjee, Rabikar
1
Fein, Adam J.
1
Gatignon, Hubert
1
Hulland, John
1
Robertson, Thomas S.
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Sarkees, Matthew
1
Soberman, David
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INSEAD
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Faculty & research / Insead : working paper series
4
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
3
R&D / INSEAD / INSEAD
2
Handbook of marketing
1
Journal of marketing theory and practice
1
The journal of law, economics, & organization
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ECONIS (ZBW)
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1
Incumbent defense strategies against new product entry
Gatignon, Hubert A.
;
Robertson, Thomas S.
;
Fein, Adam J.
-
1994
Persistent link: https://www.econbiz.de/10000900945
Saved in:
2
Order of entry as a moderator of the effect of the marketing mix on market share
Bowman, Douglas
;
Gatignon, Hubert A.
-
1995
Persistent link: https://www.econbiz.de/10000907931
Saved in:
3
The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation
Gatignon, Hubert A.
- In:
The journal of law, economics, & organization
4
(
1988
)
2
,
pp. 305-336
Persistent link: https://www.econbiz.de/10001135833
Saved in:
4
Research issues at the boundary of competitive dynamics and market evolution
Soberman, David A.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826130
Saved in:
5
Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632260
Saved in:
6
Competitive response and market evolution
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 2000/66/MKT
Persistent link: https://www.econbiz.de/10001715949
Saved in:
7
Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 2001/57/MKT
Persistent link: https://www.econbiz.de/10001716436
Saved in:
8
Competitive response and market evolution
Gatignon, Hubert A.
;
Soberman, David A.
-
2000
Persistent link: https://www.econbiz.de/10001634482
Saved in:
9
Investments in exploitation and exploration capabilities : balance versus focus
Sarkees, Matthew
;
Hulland, John
;
Chatterjee, Rabikar
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010346484
Saved in:
10
Competitive response and market evolution
Gatignon, Hubert
;
Soberman, David
- In:
Handbook of marketing
,
(pp. 126-147)
.
2006
Persistent link: https://www.econbiz.de/10003335056
Saved in:
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