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Incumbent defense strategies against new product entry
Gatignon, Hubert A.; Robertson, Thomas S.; Fein, Adam J. - 1994
Persistent link: https://www.econbiz.de/10000900945
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Order of entry as a moderator of the effect of the marketing mix on market share
Bowman, Douglas; Gatignon, Hubert A. - 1995
Persistent link: https://www.econbiz.de/10000907931
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The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation
Gatignon, Hubert A. - In: The journal of law, economics, & organization 4 (1988) 2, pp. 305-336
Persistent link: https://www.econbiz.de/10001135833
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Research issues at the boundary of competitive dynamics and market evolution
Soberman, David A. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826130
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Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A. (contributor);  … - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632260
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Competitive response and market evolution
Gatignon, Hubert A. (contributor);  … - 2001 - [Elektronische Ressource], rev. version of 2000/66/MKT
Persistent link: https://www.econbiz.de/10001715949
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Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A. (contributor);  … - 2002 - [Elektronische Ressource], rev. version of 2001/57/MKT
Persistent link: https://www.econbiz.de/10001716436
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Competitive response and market evolution
Gatignon, Hubert A.; Soberman, David A. - 2000
Persistent link: https://www.econbiz.de/10001634482
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Competitive response and market evolution
Gatignon, Hubert; Soberman, David - In: Handbook of marketing, (pp. 126-147). 2006
Persistent link: https://www.econbiz.de/10003335056