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~subject:"Marktforschung"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Marktforschung
Marketing
4,751
Marketingmanagement
1,421
Marketing management
1,403
marketing
857
Consumer behaviour
777
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777
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721
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495
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365
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363
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Hruschka, Harald
6
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4
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4
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4
Scharf, Andreas
4
Schubert, Bernd
4
Birks, David F.
3
Ferrell, Odies C.
3
Hair, Joseph F.
3
Herrmann, Andreas
3
Lehmann, Donald R.
3
Lindgreen, Adam
3
Malhotra, Naresh K.
3
Pride, William M.
3
Stremersch, Stefan
3
Baines, Paul
2
Basteri, Cynthia Gendall
2
Belk, Russell W.
2
Bieger, Thomas
2
Chern, Ching-Chin
2
Clark, Brenda
2
Cluley, Robert
2
Di Benedetto, C. Anthony
2
Eckhardt, Giana M.
2
Garcia, Rosanna
2
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2
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2
Gierl, Heribert
2
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2
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2
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2
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Cornelsen Scriptor
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Journal of business research : JBR
8
Journal of marketing research : JMR
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of forecasting
6
International journal of market research
5
Journal of marketing management : MM
5
Journal of business-to-business marketing
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Lehrbuch
4
Marketing intelligence & planning
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of wine business research : IJWBR
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Marketing theory
3
Electronic markets : the international journal on networked business
2
Information systems and e-business management : ISeB
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of financial services marketing : JFSM
2
Journal of historical research in marketing
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Marketing : ZFP ; journal of research and management
2
OR spectrum : quantitative approaches in management
2
Psychology & marketing
2
Review of marketing research
2
Schmalenbach business review : sbr
2
The Cornell hospitality quarterly
2
UTB / Management
2
Acta oeconomica : periodical of the Hungarian Academy of Sciences
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Asia Pacific journal of marketing and logistics
1
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ECONIS (ZBW)
246
Showing
1
-
10
of
246
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1
Identification of
marketing
needs and means of communication of Romanian
marketing
companies in the context of the knowledge society
Cătoiu, Iacob
;
Orzan, Mihai
;
Edu, Tudor
- In:
Journal of food products marketing
19
(
2013
)
2
,
pp. 93-109
Persistent link: https://www.econbiz.de/10009764573
Saved in:
2
Iconic studies relevant for research in
marketing
and the Journal of Global Scholars of
Marketing
Science
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
Saved in:
3
Entrepreneurial
marketing
: conceptual and empirical research opportunities
Hills, Gerald E.
;
Hultman, Claes
- In:
Entrepreneurship research journal : ERJ
3
(
2013
)
4
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010189568
Saved in:
4
Envisioning consumers : how videography can contribute to
marketing
knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
5
Barriers to advancing the science and practice of
marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
6
An overview of research on
marketing
ethics education
Hrehová, Daniela
;
Žiaran, Pavel
- In:
Market : review for marketing theory and practice
28
(
2016
)
2
,
pp. 131-142
Persistent link: https://www.econbiz.de/10011709047
Saved in:
7
Emerging research trends in
marketing
: a review of Australasian
marketing
journal : editorial
Thaichon, Park
;
Quach, Sara
;
Ngo, Liem Viet
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 214-227
Persistent link: https://www.econbiz.de/10013384440
Saved in:
8
Marktforschung
Böhler, Heymo
-
1992
-
2., überarb. Aufl
Persistent link: https://www.econbiz.de/10000832323
Saved in:
9
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
10
[
Marketing
: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
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