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A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen; Reinartz, Werner J.; Kumar, Satish; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
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Propelling international marketing research with geospatial data
Wichmann, Julian R. K.; Scholdra, Thomas P.; Reinartz, … - In: Journal of international marketing 31 (2023) 2, pp. 82-102
Persistent link: https://www.econbiz.de/10014294052
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Looking through the marketing lens : my journey so far ...
Kumar, V. - 2011
Persistent link: https://www.econbiz.de/10009270384
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International marketing research
Kumar, V. - 2000
Persistent link: https://www.econbiz.de/10001354500
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My reflections on publishing in Journal of Marketing
Kumar, V. - In: Journal of marketing 80 (2016) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10011507435
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 2001 - 7. ed.
Persistent link: https://www.econbiz.de/10001464507
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 1999
Persistent link: https://www.econbiz.de/10000673313
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 2004 - 8. ed., internat. ed
Persistent link: https://www.econbiz.de/10001785137
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10000507567