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~subject:"Marktforschung"
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Marktforschung
Theorie
17
Theory
17
Advertising effects
16
Consumer behaviour
16
Konsumentenverhalten
16
Werbewirkung
16
Marketing management
15
Marketingmanagement
15
Werbung
14
Markenartikel
13
Advertising
11
Firm value
9
Brand
8
Unternehmenswert
8
Vereinigte Staaten
8
Automotive industry
6
Brand image
6
Brand management
6
Geschäftswert
6
Goodwill
6
Innovation
6
Kfz-Industrie
6
Markenführung
6
Markenimage
6
Marketing
6
Capital income
5
Kapitaleinkommen
5
Lieferantenmanagement
5
Preiselastizität
5
Price elasticity
5
Product quality
5
Produktqualität
5
Supplier relationship management
5
USA
5
United States
5
Verbraucher
5
Werbungsbetrieb
5
diffusion
5
Innovation diffusion
4
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English
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Bass, Frank M.
10
Srinivasan, Shuba
4
Pauwels, Koen
3
Vanhuele, Marc
3
Pessemier, Edgar A.
2
Tigert, Douglas J.
2
Ginter, James L.
1
Hanssens, Dominique M.
1
Jeuland, Abel
1
King, Charles W.
1
Lonsdale, Ronald T.
1
Wittink, Dick R.
1
Wright, Gordon P.
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Yildirim, Gokhan
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American Marketing Association
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Journal of marketing research : JMR
4
Institute for Research in the Behavioral, Economic, and Management Sciences, Herman C. Krannert Graduate School of Industrial Administration, Purdue University / Paper
1
Journal of advertising research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science
1
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
1
Review of marketing research
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The Wiley marketing series
1
The journal of business : B
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ECONIS (ZBW)
14
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1
Marketing research expenditures : a decision model
Bass, Frank M.
- In:
The journal of business : B
36
(
1963
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10001879374
Saved in:
2
The theory of stochastic preference and brand switching
Bass, Frank M.
- In:
Journal of marketing research : JMR
11
(
1974
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10001879535
Saved in:
3
Preference measurement in consumer market research
Bass, Frank M.
- In:
Proceedings of the Business and Economic Statistics …
(
1969
),
pp. 88-95
Persistent link: https://www.econbiz.de/10003482590
Saved in:
4
How do marketing actions and customer mindset metrics influence the consumer's path to purchase?
Srinivasan, Shuba
-
2014
Persistent link: https://www.econbiz.de/10010424897
Saved in:
5
Applications of the sciences in marketing management
Bass, Frank M.
(
contributor
);
King, Charles W.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000050369
Saved in:
6
Complementary and substitute patterns of purchasing and use
Bass, Frank M.
;
Pessemier, Edgar A.
;
Tigert, Douglas J.
- In:
Journal of advertising research
9
(
1969
)
2
,
pp. 19-27
Persistent link: https://www.econbiz.de/10001879272
Saved in:
7
Equilibrium stochastic choice and market penetration theories : derivations and comparisons
Bass, Frank M.
;
Jeuland, Abel
;
Wright, Gordon P.
- In:
Management science : journal of the Institute for …
22
(
1976
)
10
,
pp. 1051-1063
Persistent link: https://www.econbiz.de/10001879298
Saved in:
8
Market segmentation : group versus individual behavior
Bass, Frank M.
;
Tigert, Douglas J.
;
Lonsdale, Ronald T.
- In:
Journal of marketing research : JMR
5
(
1968
)
3
,
pp. 264-270
Persistent link: https://www.econbiz.de/10001879338
Saved in:
9
Pooling issues and methods in regression analysis with examples in marketing research
Bass, Frank M.
;
Wittink, Dick R.
- In:
Journal of marketing research : JMR
12
(
1975
)
4
,
pp. 414-425
Persistent link: https://www.econbiz.de/10001879463
Saved in:
10
An experimental study of attitude change, advertising, and usage in new product introduction
Ginter, James L.
;
Bass, Frank M.
-
1972
Persistent link: https://www.econbiz.de/10002454831
Saved in:
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