Most methodological fields undertake regular critical reflections to ensure rigorous research and publication practices, and, consequently, acceptance in their domain. Interestingly, relatively little attention has been paid to assessing the use of partial least squares structural equation...

Applications of the partial least squares (PLS) path modeling approach — which have gained increasing dissemination in business research — usually build on the assumption that the data stem from a single population. However, in empirical applications, this assumption of homogeneity is...

Commonly used discrete choice model analyses (e.g., probit, logit and multinomial logit models) draw on the estimation of importance weights that apply to different attribute levels. But directly estimating the importance weights of the attribute as a whole, rather than of distinct attribute...