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A least squares procedure for benefit segmentation with conjoint experiments

Kamakura, Wagner A. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 157-167

Persistent link: https://www.econbiz.de/10001051617

Sequential market basket analysis

Kamakura, Wagner A. - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 505-516

Persistent link: https://www.econbiz.de/10009579996

Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note

Wedel, Michel; Kamakura, Wagner A. - 1993

Persistent link: https://www.econbiz.de/10000870840

A simulated likelihood latent variable approach for incomplete mixed outcome data

Kamakura, Wagner A.; Wedel, Michel - 1998

Persistent link: https://www.econbiz.de/10000991881

Concomitant variable latent class models for conjoint analysis

Kamakura, Wagner A. - In: International journal of research in marketing : IJRM ; … 11 (1994) 5, pp. 451-464

Persistent link: https://www.econbiz.de/10001175290

Long-term view of the diffusion of durables : a study of the role of price and adoption influence processes via tests of nested models

Kamakura, Wagner A. - In: International journal of research in marketing : IJRM ; … 5 (1988) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10001058120

Concomitant Variable Latent Class Models for Conjoint Analysis

Kamakura, Wagner A. - 2014

We propose a unifying framework for benefit and demographic segmentation based on the analysis of rank-order choice data collected in conjoint studies. The model identifies a number of unobserved segments, estimates the conjoint model within each segment, and at the same time estimates the...

Persistent link: https://www.econbiz.de/10013055471

Marketing Data, Models and Decisions

Wedel, Michel - 2014

Our comments about the paper by Leeflang and Wittink wInternat. J. Res. Marketing, 17 2000. 105x comprise of two components: first, we address two issues on which we disagree with Leeflang and Wittink: soft versus hard data, and individual-level versus segment-level models. Secondly, we...

Persistent link: https://www.econbiz.de/10013058845

Measuring contagion in the diffusion of consumer packaged goods

Du, Rex Yuxing; Kamakura, Wagner A. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 28-47

Persistent link: https://www.econbiz.de/10008858649

Latent structure regression

DeSarbo, Wayne; Kamakura, Wagner A.; Wedel, Michel - In: The handbook of marketing research : uses, misuses, and …, (pp. 394-417). 2006

Persistent link: https://www.econbiz.de/10003420132