Narrow search
Showing 1 - 10 of 20
Cover Image
Marketing research
Green, Paul E.; Malhotra, Naresh K. - 2017
Persistent link: https://www.econbiz.de/10011634312
Cover Image
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram (ed.); Green, Paul E. (honouree) - 2004
Persistent link: https://www.econbiz.de/10013391457
Cover Image
Multidimensional scaling : concepts and applications
Green, Paul E. - 1989
Persistent link: https://www.econbiz.de/10000761594
Cover Image
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E. - In: European journal of operational research : EJOR 41 (1989) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
Cover Image
Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
Cover Image
Quantitative methods in marketing
Frank, Ronald Edward - 1967
Persistent link: https://www.econbiz.de/10000546251
Cover Image
Multidimensional scaling and related techniques in marketing analysis
Green, Paul E.; Carmone, Frank J. - 1970
Persistent link: https://www.econbiz.de/10000055206
Cover Image
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
Cover Image
Research for marketing decisions
Green, Paul E.; Tull, Donald Stanley - 1966
Persistent link: https://www.econbiz.de/10000570597
Cover Image
A manager's guide to marketing research. Survey of recent developments
Green, Paul E.; Frank, Ronald Edward - 1967
Persistent link: https://www.econbiz.de/10000575243