Narrow search
Showing 1 - 4 of 4
Cover Image
Doing more with less : understanding the contributions of regional art gallery members through marketing segmentation
Kleinschafer, Jodie; Dowell, David; Morrison, Mark D. - In: Arts marketing : an international journal ; AM 1 (2011) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10009301251
Cover Image
Targeting segments in the Australian community to increase support for climate change policy
Morrison, Mark D.; Duncan, Roderick; Parton, Kevin A. - In: Australasian marketing journal 21 (2013) 4, pp. 212-217
Persistent link: https://www.econbiz.de/10010242969
Cover Image
Using segmentation and prototyping in engaging politically-salient climate-change household segments
Sherley, Chris; Morrison, Mark D.; Duncan, Roderick; … - In: Journal of nonprofit & public sector marketing 26 (2014) 3, pp. 258-280
Persistent link: https://www.econbiz.de/10010490399
Cover Image
The responsiveeness of households to energy demand management : segementing by household types
Kleinschafer, Jodie; Morrison, Mark D. - In: Journal of nonprofit & public sector marketing 28 (2016) 4, pp. 287-308
Persistent link: https://www.econbiz.de/10011627694