Costin, Laura (ed.); Barnes, Liz (ed.) - 2025 - 1st ed. 2025.
Ch 1: The Evolving Nature of Fashion Product Development and The Importance of Product in Fashion Marketing -- Ch 2: Brand Experience and its Role in Fashion Retailing -- Ch 3: The Allure of the Luxury Fashion Brand Publication Consuming the Fashion Product as Media -- Ch 4: Lifestyle Brand...