B. Büttner, Oliver; Florack, Arnd; S. Göritz, Anja - In: European Journal of Marketing 48 (2014) 5/6, pp. 1026-1045
Purpose – The present aims to examine whether interindividual differences in consumers’ shopping orientations reflect a stable consumer disposition (i.e. chronic shopping orientation; CSO). Furthermore, it examines whether this disposition influences consumers’ evaluations of retailer...