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Examining gendered variations in the internationalisation of businesses

Javadian, Golshan; Richards, Darlington - In: International journal of management & enterprise … 19 (2020) 2, pp. 126-148

Persistent link: https://www.econbiz.de/10012253590

Sourcing or selling : the value flame at the base of the Pyramid

Williams Jr., Robert L.; Omar, Maktoba; Ensor, John - In: Marketing intelligence & planning 29 (2011) 3, pp. 233-246

Persistent link: https://www.econbiz.de/10009156891

Reducing risk in foreign market entry strategies : standardization versus modification

Omar, Maktoba; Porter, Marc - In: Competitiveness review : an international business … 21 (2011) 4, pp. 382-396

Persistent link: https://www.econbiz.de/10009305496

Marketing to the bottom of the pyramid : opportunities in emerging markets

Omar, Maktoba; Williams, Robert L. - In: International journal of services, economics and management 1 (2007/09) 4, pp. 427-446

Persistent link: https://www.econbiz.de/10003850748

Foreign direct investment industry characteristics and spillovers : a double mechanism model

Chen, Taotao; McQuaid, Ronald; Omar, Maktoba - In: Journal of Chinese economic and foreign trade studies 8 (2015) 1, pp. 49-66

Persistent link: https://www.econbiz.de/10011343437

The value flame at the base of the pyramid (VFBOP) : identifying and creating a valuable market

Williams, Robert L.; Omar, Maktoba; Rajadhyaksha, Ujvala - In: Interdisciplinary approaches to product design, …, (pp. 267-279). 2012

Persistent link: https://www.econbiz.de/10009628420

The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market

Williams, Robert L.; Omar, Maktoba; Rajadhyaksha, Ujvala - In: Interdisciplinary approaches to product design, …, (pp. 267-279). 2012

Addressing potential markets in emerging countries is an important development in international marketing, and over the last decade research has been energized by the model of the Bottom of the Pyramid (BOP). More recently the focus has shifted away from defining the BOP potential in terms of...

Persistent link: https://www.econbiz.de/10015378040

African diaspora entrepreneurs : navigating entrepreneurial spaces in "home" and "host" countries

Ojo, Sanya; Nwankwo, Sonny; Gbadamosi, Ayantunji - In: The international journal of entrepreneurship and innovation 14 (2013) 4, pp. 289-299

Persistent link: https://www.econbiz.de/10010244869

US foreign affiliates, technology diffusion and host country human development : human development index versus human capital

ElMawazini, Khaled; Atallah, Gamal; Nwankwo, Sonny; … - In: Industry and innovation 20 (2013) 1, pp. 69-91

Persistent link: https://www.econbiz.de/10009715703

Foreign direct investment : technology gap effects on international business capabilities of sub-Saharan Africa

ElMawazini, Khaled; Nwankwo, Sonny - In: Thunderbird international business review 54 (2012) 4, pp. 457-467

Persistent link: https://www.econbiz.de/10009567031