Teimourpour, Bahar; Heidarzadeh Hanzaee, Kambiz - In: Journal of Islamic Marketing 2 (2011) 3, pp. 309-328
Purpose – Consumer behavior will become more heterogeneous because of cultural differences. This phenomenon makes it increasingly important to understand values of national cultures and their impact on consumer behavior. The purpose of this paper is to review cultural factors with a focus on...
