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The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare

Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 61-77

Persistent link: https://www.econbiz.de/10011429264

Toward the institutionalization of macromarketing : sustainable enterprise, sustainable marketing, sustainable development, and the sustainable society

Hunt, Shelby D. - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 404-411

Persistent link: https://www.econbiz.de/10009692955

Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)

Hunt, Shelby D. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 16-51

Persistent link: https://www.econbiz.de/10011883305

The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?

Hunt, Shelby D. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 86-95

Persistent link: https://www.econbiz.de/10011883324

Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research

Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66

Persistent link: https://www.econbiz.de/10011741534

Grounding supply chain management in resource-advantage theory : in defense of a resource-based view of the firm

Hunt, Shelby D.; Davis, Donna F. - In: The journal of supply chain management : a global … 48 (2012) 2, pp. 14-20

Persistent link: https://www.econbiz.de/10009549696

Purchasing, supply chain management and sustained competitive advantage : the relevance of resource-based theory

Barney, Jay B. - In: The journal of supply chain management : a global … 48 (2012) 2, pp. 3-6

Persistent link: https://www.econbiz.de/10009549700

On Rethinking Marketing: Our Discipline, Our Practice, Our Methods

Hunt, Shelby D. - In: European Journal of Marketing 28 (1994) 3, pp. 13-25

Rethinking marketing should start with answers to three questions: Why has our discipline made so few original contributions to the strategy dialogue? Why have we focused on dysfunctional, rather than functional, relationships, i.e. on unsuccessful marketing practice rather than successful...

Persistent link: https://www.econbiz.de/10014723076