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Consumer cosmopolitanism for Vietnamese young consumers : development and validation of a scale measurement
Ngoc Thai Pham; Nhu Ty Nguyen - In: Journal for global business advancement : JGBA 15 (2022) 6, pp. 714-737
Persistent link: https://www.econbiz.de/10014375382
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Collectivism, individualism, and self-identity as psychological antecedents of consumer cosmopolitanism and consumer ethnocentrism : a Vietnamese young perspective
Nhu Ty Nguyen; Pham, Thai-Ngoc - In: Journal for international business and entrepreneurship … 13 (2021) 2, pp. 239-259
Persistent link: https://www.econbiz.de/10012693907
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Consumer attitudinal dispositions : a missing link between socio-cultural phenomenon and purchase intention of foreign products : an empirical research on young Vietnamese consumers
Nhu Ty Nguyen; Thai-Ngoc Pham - In: Cogent business & management 8 (2021) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10012665379