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The evolutionary origins of cooperation and trade
Zak, Paul J. - In: Journal of bioeconomics 20 (2018) 1, pp. 179-181
Persistent link: https://www.econbiz.de/10012055708
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Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika; Tripp, Sophie; Zak, Paul J. - In: Psychology & marketing 32 (2015) 9, pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
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The neuroscience of trust
Zak, Paul J. - In: Harvard business review : HBR 95 (2017) 1, pp. 84-90
Persistent link: https://www.econbiz.de/10011632680
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Wie Vertrauen die Leistung steigert
Zak, Paul J. - In: Harvard-Business-Manager : das Wissen der Besten 39 (2017) 5, pp. 72-79
Persistent link: https://www.econbiz.de/10011795514
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The neurophysiology of corporate apologies : why do people believe insincere apologies?
Kraig, Adriana F.; Barraza, Jorge A.; Montgomery, Walter; … - In: International journal of business communication : IJBC … 59 (2022) 4, pp. 531-550
Persistent link: https://www.econbiz.de/10013384468
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The neuroscience of customer experience
Zak, Paul J. - In: MIT sloan management review 63 (2022) 4, pp. 85-90
Persistent link: https://www.econbiz.de/10013332579