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~subject:"Online retailing"
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Online retailing
Consumer behaviour
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Journal of promotion management : JPM
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Marketing letters : a journal of research in marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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The unrealized value of incentivized eWOM recommendations
Kim, John
;
Naylor, Gillian
;
Sivadas, Eugene
;
Sugumaran, …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 411-421
Persistent link: https://www.econbiz.de/10011537257
Saved in:
2
Mother-adolescent daughter identity interplay processes
Gillison, Stephanie
;
Givan, Alexa Martinez
;
Beatty, …
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 234-244
Persistent link: https://www.econbiz.de/10011407095
Saved in:
3
Is background music effective on retail websites?
Wang, Liz
;
Baker, Julie
;
Wakefield, Kirk
;
Wakefield, Robin
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011729452
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