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Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge

Luo, Lan; Toubia, Olivier - In: Journal of marketing 79 (2015) 5, pp. 100-114

Persistent link: https://www.econbiz.de/10011372418

New Product Design Under Channel Acceptance : Brick-and-Mortar, Online Exclusive, or Brick-and-Click

Luo, Lan; Sun, Jiong - 2021

Many product markets today are characterized by the existence of a retailer (e.g., Home Depot, Toys R Us) that serves as gatekeeper of new product introductions. Recently, virtually all such retailers have established online stores to expand their shelf spaces as well as their customer bases. In...

Persistent link: https://www.econbiz.de/10013224063

Amplifying off-site purchases with on-site retail media advertising

Zenetti, German; Pauwels, Koen - In: Journal of interactive marketing 59 (2024) 4, pp. 329-346

Persistent link: https://www.econbiz.de/10015159119

Marketing's profit impact : quantifying online and off-line funnel progression

Wiesel, Thorsten; Pauwels, Koen; Arts, Joep - In: Marketing science 30 (2011) 4, pp. 604-611

Persistent link: https://www.econbiz.de/10009299495

How online consumer segments differ in long-term marketing effectiveness

Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284

Persistent link: https://www.econbiz.de/10010470964

The hare and the tortoise : do earlier adopters of online channels purchase more?

Li, Jing; Konuş, Umut; Pauwels, Koen; Langerak, Fred - In: Journal of retailing 91 (2015) 2, pp. 289-308

Persistent link: https://www.econbiz.de/10011309673

Pricing best sellers and traffic generators : the role of asymmetric cross-selling

Kocas, Cenk; Pauwels, Koen; Bohlmann, Jonathan D. - In: Journal of interactive marketing : a quarterly … 41 (2018), pp. 28-43

Persistent link: https://www.econbiz.de/10011844927

Commentary: governing technology-enabled omnichannel transactions

John, George; Scheer, Lisa K. - In: Journal of marketing 85 (2021) 1, pp. 126-130

Persistent link: https://www.econbiz.de/10012391430

Enduring attitudes and contextual interest : when and why attitude surveys still matter in the online consumer decision journey

Pauwels, Koen; Van Ewijk, Bernadette - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 20-34

Persistent link: https://www.econbiz.de/10012432334

Consumers' attitudes and purchases in online versus offline grocery shopping

Brüggemann, Philipp; Pauwels, Koen - In: Advances in National Brand and Private Label Marketing …, (pp. 39-46). 2022

Persistent link: https://www.econbiz.de/10013281206