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Advertising tracking
Pai, Seema; Siddarth, S.; Divakar, Suresh - In: The Sage handbook of advertising, (pp. 233-246). 2007
Persistent link: https://www.econbiz.de/10003570483
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Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei; Gorn, Gerald J.; Galli, Maria; … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
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Motivation to compete : understanding and overcoming the demotivating effect of competing with more people
Yang, Haiyang; Chattopadhyay, Amitava - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 2, pp. 328-345
Persistent link: https://www.econbiz.de/10014289841
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Boosting Persuasion : The Attention Benefits of Multiple Narrating Voices
Chang, Hannah; Mukherjee, Anirban; Chattopadhyay, Amitava - 2023
We report on an investigation of the impact of voice numerosity in marketing videos, specifically product introduction videos and video advertisements, on consumer behavior. Despite the ubiquity of video advertising, the role of voice numerosity as a strategic design element to enhance...
Persistent link: https://www.econbiz.de/10014350903