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The impact of organizational efforts on consumer concerns in an online context
Shukla, Paurav - In: Information & management : the internat. journal of … 51 (2014) 1, pp. 113-119
Persistent link: https://www.econbiz.de/10010259644
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Consumer perceptions of cobrands : the role of brand positioning strategie
Singh, Jaywant; Kalafatis, Stavros P.; Ledden, Lesley - In: Marketing intelligence & planning 32 (2014) 2, pp. 145-159
Persistent link: https://www.econbiz.de/10010364067
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Consumer perceptions and behaviour towards branded commodities
Singh, Jaywant; Dall'Olmo Riley, Francesca - In: Journal of consumer behaviour 21 (2022) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10012813915
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Comparing the importance of luxury value perceptions in cross-national contexts
Shukla, Paurav; Purani, Keyoor - In: Journal of business research : JBR 65 (2012) 10, pp. 1417-1424
Persistent link: https://www.econbiz.de/10009620147
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Is luxury democratization impactful? : its moderating effect between value perceptions and consumer purchase intentions
Shukla, Paurav; Rosendo-Rios, Veronica; Khalifa, Dina - In: Journal of business research : JBR 139 (2022), pp. 782-793
Persistent link: https://www.econbiz.de/10013194472