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Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin; Hur, Won-Moo; Lee, Luri - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
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How employees' perceptions of CSR increase employee creativity : mediating mechanisms of compassion at work and intrinsic motivation
Hur, Won-Moo; Moon, Tae Won; Ko, Sung-Hoon - In: Journal of business ethics : JOBE 153 (2018) 3, pp. 629-644
Persistent link: https://www.econbiz.de/10011956395
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How does culture improve consumer engagement in CSR initiatives? : the mediating role of motivational attributions
Hur, Won-Moo; Kim, Yeonshin - In: Corporate social responsibility and environmental management 24 (2017) 6, pp. 620-633
Persistent link: https://www.econbiz.de/10011890770
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The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes
Hur, Won-Moo; Kim, Hanna; Jang, Joon Hyo - In: Corporate social responsibility and environmental management 23 (2016) 6, pp. 345-357
Persistent link: https://www.econbiz.de/10011643645
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When does customer CSR perception lead to customer extra-role behaviors? : the roles of customer spirituality and emotional brand attachment
Hur, Won-Moo; Moon, Tae Won; Kim, Hanna - In: The journal of asset management 27 (2020) 4, pp. 421-437
Persistent link: https://www.econbiz.de/10012298813
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How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and self-brand connection
Jung, Chang Mo; Hur, Won-Moo - In: Corporate social responsibility and environmental management 29 (2022) 5, pp. 1676-1688
Persistent link: https://www.econbiz.de/10013407038