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Systematic review and bibliometric analysis of the relationship between social identity theory and purchase intention in the past, present, and future
Tuong-Vi Thi Tran; Minh-Tri Ha; Quang Nhut Ho; Nhu Ty Nguyen - In: Journal for global business advancement : JGBA 15 (2022) 6, pp. 782-813
Persistent link: https://www.econbiz.de/10014375420
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Collectivism, individualism, and self-identity as psychological antecedents of consumer cosmopolitanism and consumer ethnocentrism : a Vietnamese young perspective
Nhu Ty Nguyen; Pham, Thai-Ngoc - In: Journal for international business and entrepreneurship … 13 (2021) 2, pp. 239-259
Persistent link: https://www.econbiz.de/10012693907
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Refining the traits-based technology acceptance model for Vietnamese Gen Z in the service sector
Nhu Ty Nguyen; Ngoc Thai Pham; Khanh-Ngan Nguyen Pham - In: Journal for global business advancement : JGBA 16 (2023) 4, pp. 609-637
Persistent link: https://www.econbiz.de/10015057799