This paper examines the use of linear-pricing contracts as well as price-commitment policies in dynamic contracting of multiple-period, finite-time horizons. Two specific forms of price commitment are considered: one on the part of the retailer through retail-fixed-markup contracts and one on...

We consider a distribution channel comprising of a supplier and a retailer, where the retailer can collect customer data, use it to profile them, and personalize its retail prices based on this information. Depending on the retailer's data collection ability, two personalized pricing strategies...