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Valuing money and things : why a $20 item can be worth more and less than $20

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Valuing Money and Things : Why a $20 Item Can be Worth More and Less than $20

McGraw, A. Peter - 2012

The study of risky decision making has long used monetary gambles to study choice, but many everyday decisions do not involve the prospect of winning or losing money. Monetary gambles, as it turns out, may be processed and evaluated differently than gambles with nonmonetary outcomes. Whereas...

Persistent link: https://www.econbiz.de/10013116192