1. Corporate communication framework -- 2. Corporate identity -- 3. Corporate brand and branding -- 4. Employer branding -- 5. Ethical branding and corporate social responsibility -- 6. Stakeholder management and communications -- 7. Storytelling and issue management in times of change and...

Purpose – The purpose of this paper is to introduce a historical development of public relations from its early days until 1970. The study aims to show that in the early stages of development public relations was closely linked with public opinion research. Design/methodology/approach – A...